The etology concept
In simple words, etology means ethical ecology.
Conventional environmentalism de facto ignores fundamental ethical issues. Some notable cases are the sustainable development paradigm, ecologic animal-based edibles, renewable energy (especially large-scale facilities), and the climate regime under the Kyoto Protocol and its successor.
Etology is a new environmental movement that explicitly incorporates philosophical ethics into environmentalism. Ethical concerns built into etology include –but are not limited to– equity, justice, peace, nonviolence, and substantive rights.
Etology extends the boundaries of ethical concerns beyond humans to include all living beings. For example, etology widens human rights to substantive rights for all forms of life, and goes beyond pragmatic nonviolence to include all living beings, sentient or not.
For further details, please read the Etology Concept Note.